A Friday post: The Green Thing

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[This is a guest post by honorary Aging2.0 staff member Ben Johnston (Stephen’s father) who’s making his blogging debut… Enjoy.] I received this circular email today. It seems appropriate as a lighthearted addition to this… Continue reading

Aging2.0-SheSays 7/26 NYC event sold out; new tickets just released

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An excellent response with over 150 tickets ‘sold’ (they’re free), for the 7/26 event in NYC, that we’re having with SheSays at the Deutsch agency. We’ve just opened up another set on Eventbrite for… Continue reading

New research: Nearly half of boomers with smartphones surveyed likely to download a medical app

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[This is a guest post by Suzie Mitchell about some new research they’ve just carried out into technology adoption by seniors. Suzie can be reached at suzie@mitchellpr.com or on twitter @suziemitchell. One question I had,… Continue reading

Aging2.0 goes British

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Image: Flickr / Harshil.Shah Aging2.0 is intended to address changing demographics as a worldwide phenomenon, and we’ve always had the perspective that we’re building a global network. Next week will see our first… Continue reading

Palo Alto Medical’s Innovation Center Announces Seed Funding for Accelerator Program

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[Note: This is a guest post by Hemali Thakkar from Health 2.0  (@Health2con). Palo Alto Medical Foundation’s Innovation Center (@pamfinnovation) partnered with Health 2.0 to run the linkAges Developer Challenge and Accelerator Program. linkAges (#linkAges) is the… Continue reading

Aging2.0 Salon with Innovate LTC: Chicago, July 31

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Aging2.0 is having its first meetup in Chicago on July 31st at TechNexus, a collaborative hub for Chicago’s tech community. We’re  partnering again with InnovateLTC, with whom we’re a judge at the previous… Continue reading

Aging2.0 + Innovate50 + InnovateLTC Salon in San Francisco 6/21 – report and testimonials

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We love you, California! In record time, the wonderful A2 team, partnering with Innovate50 and InnovateLTC, put together an excellent Salon in San Francisco, CA on June 21. We had less than a… Continue reading

7 Tips to Market Apps to Baby Boomers

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[Note: This is a guest post by Suzie Mitchell (@suziemitchell), who runs MitchellPR and blogs about technology for the AARP. This post first appeared on Business2. It raises the interesting topic about guidelines/… Continue reading

Aging2.0 NYC Thursday, July 26

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Update: 7/14  This event is focused on marketing to boomers and the senior market. It will start with trends and behaviors in this space from Aging2.0’s Emily Lutzker, then discuss some emerging technology,… Continue reading

The five things I would fix with Pfizer’s GetOld initiative

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Pfizer has made a bold marketing move with a glitzy site called GetOld that talks about, er, getting old. This is presumably one of a string of deliverables that are the result of the… Continue reading

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